Understanding May Be and Must Be Keywords
As I mentioned in my other posts, Keyword Analysis is the most important part of SEO, but there are two types of keywords in SEO and both are important to get the relevant traffic.
- Must be Keyword: Those keywords which give you confidence that if anyone is searching these keywords must be searching about our product and services. A keyword which relates directly to your product and services. E.g. If a searcher is searching with the keyword “Advanced Excel Course in Singapore”, we can understand directly he is looking for an Excel Training in Singapore. This is Must Be Keyword.
- Maybe Keyword: This is an indirect keyword which say might be this person is looking for our product & services but not sure 100%. These keywords are also important to increase the visibility in the target audience. E.g if a person is searching with keyword “Advanced Excel Formula” that means he needs to learn Advanced excel formula but not sure he wants to join any course or not. We understand that he is a target audience who maybe join the Advance Excel course. if not maybe he will join in future any Excel course.
These are two types of the keyword are used in the website but on the preference. We will learn first about this type and then we will use scenario to explain.
