Search Engine Optimisation Course (SEO Course)

Search Engine Optimisation (SEO) is a skill to bring your website link to the first page of the search engine like Google, Yahoo & Bing.

SEO will help you to increase your visibility in your target audience so that if they are searching for your product and services, your link will be there in front of them. 

In this course, we will teach you step by step on how you can bring your website on top of Google. 

Search Engine Optimisation Course is a step by step understanding of the process of SEO. You will get better understanding on:

• Importance of SEO:
  Why we should do SEO of the website and how it will help us in Digital Marketing
• Why Google gives ranking to Website:
  The reason behind why Google gives your ranking and what is Google indexing.
• What is the Concept of SEO:
  Concept of SEO with visualising the Google algorithm
• Keyword Research:
  How to do Keyword research and how it will help in Marketing research
• On-Page SEO:
  Updates on Website to increase the ranking of the website
• Off-Page SEO
  Placing links on websites to boost the SEO
• Monitor Website 
  Monitor the health and the rank growth of website
• Optimise Website 
  Optimise the website to increase the ranking
• Easily analysis of Website

• Keyword Research for SEO
• Understand about Webpage anatomy 
• Update On-Page SEO
• Analysis tool for Website Audit
• Off-Page SEO

• Monitor the Website
• Tools to Monitor website
• Multidimensional SEO 
• Tips & Tricks to retain SEO Ranking

To Join the Course Call us at +65 8586 4485 or Email us at [email protected] 

SEO is the most economical way to do generate leads for your business, where you have to devote only your time and bring the website rank on the first page of the search engine where all your target audience is searching your product and services.

• SkillsFuture Credit Eligible SEO Training
• Bring more leads to grow business
• Increase visibility in front of the target audience
• More leads resulting in more sales
• Increase revenue 

• Long term growth business 
• Zero cost, only time to devote
• Higher conversion rate
• Quality leads by SEO
• Branding of company

To Join the Course Call us at +65 8586 4485 or Email us at [email protected] 

• Leveraging the Google Keyword Planner Tool
• Identifying the right keywords for your Ads.
• Understanding the different kinds of Keywords used in Google Ads Account
• Understanding the different kinds of Google Ads Campaign
• Properly setting up a Google Ads Search Campaign
• Setting up ad groups in Google Ads Campaign
• Perform A/B Testing of your Ads campaign

• Setting up ad groups in Google Ads Campaign
• Perform A/B Testing of your Ads campaign
• Setup Google Analytics Code to Track where your customers come
• Learn advanced Google Ads optimization skills to Improve your CTR (click through rate) and Quality Score via ad extensions
• Reduced your Ads increasing prices with optimizing negative keywords

Module 1 – Introduction to SEO

• What is SEO
• How do Search Engines work
• SEO vs Pay Per Click (PPC)
• Latest Google Updates (Penguin, Panda, Hummingbird etc.)
• What is Google Spider?

Module 3 – Campaign & Ads Group Setup

• How to create a campaign
• How to structure ad groups according to business requirements
• How to use Keyword Planner to form ad groups

Module 5 – Keywords Research

• Keyword Types (Broad, Phrase, BMM, Exact)
• Which keyword type(s) are used in your campaign
• Live Demo and case studies
• A shortcut for keyword type generation

Module 7 – Optimisation

• Improve your CTR (click-through rate) via ad extensions
• Track where your customers come from via Google Analytics
• Discover keywords that created the clicks via search terms
• Lower your costs with negative keywords
• Improve targeting via time & location optimisation
• Improve signups and conversions via landing page optimisation

Module 2 – Keywords Research

• Understanding Google Keyword Planner Tool
• Keyword selection process: Short-tail vs Long-tail, Action vs General

Module 4 – Ad Copy Text

• Why is A/B Testing important for every campaign?
• What is Click Through Rate (CTR) and why is important for your campaign
• How to improve your Quality Score
• Ad Text Practice with Review
• Comparison of Good and Bad ad Text examples

Module 6 – Biddings

• How much should you bid for a keyword
• Why bidding for the top position may be a double-edged sword
• How Quality Score affects your bid prices