Facebook has like and follower, but what exactly is the difference between two? It is very important to understand.
Facebook Like Vs Follow
LIKE: If anyone like your page that means he has connected with your page afterwards. He will be following your post. But he can unfollow you and choose to not receive any update of your post. Means he still like your page and have an interest in your page but he doesn’t want to get notification of your post and the unfollow you.
FOLLOW: Means he want to follow your post want to receive your updates as a notification.
Both algorithms may change and it totally depends on Facebook.
Let’s Take a Scenario: David likes a company called Avitron and its services to be used in future and he like the page of Avitron so that he will be connected with them, but he doesn’t want to receive the post from Avitron and he just unfollow Avitron so that he does not receive post from him in his wall.
Is Like is Important or Follow?
It’s tough to say which is more important because you need to grow both matrics parallelly. Like and follow both help you to increase the engagement with your target audience where you gain more visibility. So increasing Like and Follow is important by the time because you will increase engagement of your audience where most important is your content and that’s the part of content marketing.
